Carmen Murray





Carmen Murray is
the founder of Boo-Yah!
...a leading Marketing Services
company that help prepare
businesses for the future. 

Carmen Murray

Carmen helps businesses by growing their profits designing exceptional customer-centric experiences through simplicity, synergy and scale with practical solutions and training.

In 2019 she was recognized by Meltwater as one of the top women in tech in Africa.

She also received the prestigious black pixel award by the IAB Bookmarks 2019 for her best individual contribution to digital. She has become a household name among business professionals and flying through the ranks as she applies robust approaches to help businesses become Future-Fit with Public Speaking Engagements, Training and Strategy.

She started her career studying as a forensic auditor and changed careers working in the Hospitality industry. She worked her way up from the bottom to the top working at the best recognised hotels in the world. She then discovered her passion for marketing and innovation and became one of the top recognised mobile marketing innovation specialists in South Africa.

Now she is a force to be reckoned with and a highly acclaimed expert in Customer Experiences, Technology, Innovation and Marketing.

Her unique spark and personality has made her one of the continent’s most sought-after speakers, also ensuring that it’s fun and inspiring for you and your staff, while delivering
game-changing insights and practical applications that WILL improve the return on your investments.

She has spoken at over 140 events in 20 countries and continues to be a popular panelist on both the local and international conference circuit.

Carmen’s presentation style can also be found on the airwaves with The Carmen Murray Show, one on the top Marketing and Management podcast in SA.

She continues to be a popular panellist on both the local and international Conference Circuit. Industry Contributions include MMA, IAB, DMA, MRMW, MASA, SheSays, AMASA, BOGDM, Brand Live, Social- TV, Maggs on Media. Education Contributions include GIBS, AAA School of Advertising, University of Johannesburg and an array of local and international business schools.

Carmen is also a faculty member and mentor for RebaOne Academy , an entrepreneurship program to support the unemployment youth to build their own businesses. Murray was a representative for the Innovation Council and the Education and Transformation Council of the IAB SA ( Interactive advertising bureau South Africa and now serves on the Professional Body of Digital Practioners in South Africa.